Earlier this summer, Honest Burgers launched a “smash burger” aimed to be a little lighter than the typical burger they serve. Thin and crunchy, they’re currently selling it with chips included for £8.50.

But what if you added MORE PATTIES?

Well, you get an incredibly meaty and tasty burger. Probably a little bit too fatty for the preferences of most people, but it is very simple: a whole lot of good quality and ethically conscious meat on a bun.

If I were to have this again, I would add extra cheese – it brought back memories of 2007, when I would get a triple quarter pounder from McDonald’s in Wangaratta on many Friday nights. The (Australian) McDonald’s beef was much juicier than British, and the burger included a great ratio of cheese.

Michael Josem is a long-term consumer advocate, most prominently as a global leader in combating fraud in the online gambling industry. He was in part the inspiration for the 20th Century Fox Movie, Runner Runner, starring Ben Affleck and Justin Timberlake.

Josem has over a decade of experience as a senior business leader working across various high-tech and online industries, and takes action to build a better community. His primary volunteer roles include service for the Commonwealth War Graves Commission, and Graih, the homelessness charity.